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Dance1 Video Series
The Dance1 music video series is currently played in over 300 Gay/Lesbian bars and dance clubs in the Dance1 Network throughout the United States & Canada with 1.2 million viewers a month. The program consists of dance/circuit event coverage with fantastic visuals, world-renowned DJs & celebrity interviews, advertisements, latest trends and the most cutting edge music in the market. Location footage from club tapings across the country is featured in each volume with the hottest bodies and latest moves. The Dance1 video is specifically targeted towards the gay/lesbian consumer as opposed to video pools, which are blanketed to all bars throughout the country, straight and gay. Dance1 shows a maximum of 2 videos per hour and according to our club surveys Dance1 is viewed an average of 40 hours a week in over 300 clubs. Dance1 is an excellent way for advertisers to reach the lucrative $610 billion gay & lesbian consumer market place.
Dance1 Bar Promotions
Dance1 can organize individual promotions with field associates at bars and clubs in our network around the country. We have developed strong relationships with the Managers and Owners of these 600 bars and clubs. We organize several promotions a month in these bars and clubs for Dance1 and have heavy experience in doing these kinds of events. We also have expertise in organizing cross-country promotions at Gay Pride events. Dance1 has successfully promoted Showtime's "Queer As Folk" television series in this way. We visited twelve cities throughout the summer with cast appearances and promotional tie-ins at these events. The free local advertising and market saturation these events generated on behalf of "Queer As Folk" was considerable and measurable.
Dance1 Promotional Item Distribution
Dance1 also offers promotional item distribution to all the bars and clubs in our network (300 and growing). We distribute the promos when we ship our Dance1 videos every 4-6 weeks. You can choose to distribute to 10, 50, 100 or all of the bars and clubs in our network. This is a great way to either target or blanket the market with your promotional item distribution as a tie-in with your product's Dance1 ad buys. Promotional item distribution generates instant excitement in the market and an impressive amount of free local advertising as well. Included in the shipments, bars and clubs receive instructions on how to host their own event for the release of a cd or the premiere of a new TV series or beverage launch, etc. Showtime's promo items where strategically placed in gay bars throughout key cities with premiere party tie-ins which resulted in record ratings for their second season opener of "Queer As Folk" and premiere for their new gay animated series "Queer Duck".
Dance1 Special Events
Dance1 is now producing several major events around the country and offering various sponsorship/marketing opportunities for your company's projects and products. The demographics of these attendees have the highest bracket of disposable income spent on entertainment than any other group in the country. Sponsorship benefits offer your company outstanding targeted branding opportunities and collateral distribution at the event, and a national ad campaign via publications and the web to reach this lucrative gay market.
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